You are already spending time with Facebook. Why not explore few opportunities if you can make few extra cash.

There are 2.6 Billion Active users in Facebook. Amazingly, there are 1.73 Billion users visits Facebook once a day.

It gives you a great opportunity to make money on this platform.

If you already have a business page or your personal account, you can take advantage of this great platform.

In this post, I will show you proven methods through which you can make money on Facebook.

Branded Content

If you believe you have the ability to produce content that attracts and engages a good number of audiences, this is the form of revenue you should go for.

Branded content is simply partnering with various brands that want their goods or services promoted. You can only do this from a Facebook page.

Personal accounts are not eligible to access this feature. The brands will pay you for promoting their goods and services.

First, you need to request Facebook to provide you access to the Branded Content Tool as the company is very meticulous about the transparency of content that is posted on the site. After that, Facebook will evaluate your page and get back to you shortly with an answer.

Once approved, you will get a little handshake icon when you are making a post from your page. You have to tag the page of the brand you are promoting using that option. Branded content cannot contain various types of ads such as banner, mid-roll, pre-roll, post-roll etc.

The best way to get brand deals is through the Facebook Brands Collab Manager. The eligibility for this feature is having a minimum of 1,000 followers on your Facebook page along with 15,000 unique interactions with your post, or viewership of 180,000 minutes, or 30,000 views that are one minute long in videos that are 3 minutes or longer, all in the past 60 days. You can check eligibility and enable the service in the creator studio.

You can display your best content along with favourable data to attract brands on the manager. Brands that take interest in you will pay you to promote their goods and services. You can negotiate whatever you want as Facebook doesn’t take any chunk of the money.

In-Stream Ads

We’ve all heard of YouTubers making money through ad revenue, Facebook videos can do the same for you!

First up, you need to be an adult and you must use a Facebook page to run advertisements on your Facebook videos. No personal profiles can earn money through in-stream ads.

You must make content that is original and compatible with Facebook’s policies. So, no plagiarism and no offensive or sensitive material to be clear.

Then come the numbers.

You need a minimum of 10,000 followers on the page and at least 30,000 1-minute long views in the past 60 days to apply for the revenue opportunity. You can find your eligibility as well as application buttons in the creator studio.

Once accepted, you can turn on monetization for your older as well as upcoming videos with pre, mid, and post roll ads. Having quality content that are 3+ minutes will work in your favor with ads.

The ads count CPM (Cost per Thousand 1-minute views) and Ad impressions (Ads viewed in eligible countries) to pay you. CPM is better for western countries like the USA (Approx. 2-3 USD), while South Asian countries (Approx. 1 USD or less) have it lower.

10,000 ad impressions with $2 CPM may earn you approx. $20. You can check this information in your monetization insights.

Facebook Shop

Facebook has already had such an impact on the world of e-commerce that people have started calling it f-commerce. Facebook shop provides you with the opportunity to sell products to this massive user pool of Facebook either directly from the site or through your own website.

Once again, you need a Facebook page that complies with all Facebook policies. So yes, once again nothing offensive or sensitive. You cannot sell items like alcohol and firearms through Facebook.

You can either go to your page’s edit option to add the feature or apply for it through Facebook’s Commerce Manager. You simply need to apply for your page and then provide relevant information such as account details and your website. Then, you need to add your items to your collection, set the prices, and customize it however you want.

Buyers can connect with you through Messenger, WhatsApp, and Instagram. You can sell directly from Facebook with Payout or you can choose to direct the shoppers to your website. Either way, this is a great way to start or grow your business on the biggest social media platform. And once again, Facebook takes no cuts from your earnings through shop.

Instant Articles

If you’re a blogger then this method can give you a massive boost. Facebook Instant Articles allow you to publish your articles in such a way that it loads directly on the Facebook app.

You need a Facebook page and a blog site with articles to get started. Any page is eligible for instant articles. You can go to creator studio to get started.

If you know some HTML, it will help you out here. Bloggers are usually familiar with HTML, but even if you’re not, Facebook will direct you to helpful links at every step to give you a better understanding.

You need to set up instant articles from your creator studio where you will have to provide access to your HTML, select and edit your styles, provide your website URL with a 3rd party plugin like WordPress, or if you’re good with codes you can do it manually with Facebook’s API and RSS.

After that, you need to claim the site and submit 10 articles for Facebook to review before they permit you to use the feature. You need the Page Manager app to see how your article looks on the phone before publishing it.

After that, you can enable Direct ads, Audience Network ads, and even brand collaborations to earn through Facebook Instant Articles. Facebook pays on eCPM depending on the readers’ countries, you may earn approx. $1-$4 per 1,000 views. Many publishers are earning well over $20,000 every month from this feature.

Fan Subscription

This service is similar to YouTube’s membership services or Patreon. So, if you have a loyal follower base, they can subscribe to you through monthly payments.

Facebook needs to either invite your page or you need to be in one of the eligible countries to access this feature.

You can check your eligibility in creator studio. The numbers are a minimum of 10,000 followers, or if you’re making videos then more than 250 return viewers to pass the primary eligibility.

Then you need either 50,000 unique post interactions by your audience or 180,000 minute watch time in the past 60 days.

You will provide your subscribers with exclusive content and benefits as they will pay out a fee of $4.99 each month. If your payment is made on the web then you will receive all of it, but if it is paid through a mobile device then you will earn 70% or approx $3.5 per subscriber monthly.

Manage Facebook Pages of Local Businesses

You may have seen the term Social Media Manager floating around. While you may need a degree in one of the relevant fields along with some industry knowledge to work for big companies, you can easily get hired by your local businesses.

Not everyone is tech-savvy, but everyone wants to utilize the mammoth Facebook is to grow their business. If you’re familiar with the ins and outs of Facebook or are considered tech-savvy by your local standards, you can look around your local businesses and ask them for the job of managing their Facebook.

If you already run pages by yourself, that definitely adds to your experience. You can also look into job sites like Indeed or freelancing sites like Upwork and Fiverr.

Your local minimum wage definitely helps here and according to PayScale, people in the USA earn $45,000 annually on average from these jobs.

Facebook Group for Your Business

Products don’t always have to be physical; you may sell what is called an “Information Product”. These are products that are consumed digitally by the buyers for knowledge or entertainment.

You can create an E-Book in PDF or EPUB format, you can also create informative videos that work like courses. Then you can use Facebook groups in 2 ways.

You can either charge people for joining your group to access the product, or even better if you create a community through your Facebook group and promote your product there.

Either way, you can make lots of passive revenue with minimal effort with this model. You should charge people according to your local area’s expectations.

It is better to charge a bit lower than the industry average to get an advantage of price. For example, if you are selling video courses, you may look into how much people are paying for those video courses on the internet.

Sell Affiliate Products through Facebook Page

Affiliate marketing is popular in every part of the internet as it is a risk-free way for business owners to generate sales. If you own a Facebook page on a certain niche, you can use the trust of your audience by selling them affiliate products.

You share a product link and every sale generates you some commission. You can join affiliate programs of Amazon which provides 10% commission or Clickbank which provides anything between 5%-70%. But you will get the best rates if you can personally negotiate with a business.

Let’s say you run a lifestyle page and you got an affiliate deal of selling t-shirts worth $30 for a 10% commission. If you share the t-shirt link on your page and your audiences buy that t-shirt, you will get $3 every time someone buys through your link.

Acquire Lead from Facebook and Sell it to Businesses

Lead ads are basically advertisements that make users fill up and submit forms. They will not do it unless they have some incentive, so the first thing to ensure is to have engaging content that attracts the viewers.

Back then, lead ads directed people to a website where they would fill out information and sort of become a subscriber to get future information about the product or services. Now, Facebook has integrated this service inside its platform. So, no one will have to leave the site to fill out the forms.

You can go to your page’s ads manager and select Lead Ads to get started, and then you will choose the ad type, provide relevant information, and create your questions.

Once you acquire user data from these ads, you can access them from your ads manager and sell the information to interested businesses. You can also use the information to drive growth in your business if you own one.

Run Facebook Ads for Local Businesses

Once again, not everyone is tech-savvy, but they know how big Facebook is. Running different types of advertisements and campaigns on Facebook can generate fruitful results. Someone who can do it for local businesses is known as an ad manager.

If you already run a Facebook page and know the ins and outs of Facebook Ads Manager, then you can go to your local business owners and offer them to run advertisements and campaigns on their Facebook pages. You will need to select the ad types, locations, demography, and also take decisions based on the data you receive from ads manager.

Payment depends on your experience and location along with the business owner’s budget. On average a newbie may earn $500 per campaign and experienced ones may get up to a few thousand bucks.

You can also find work on sites like Upwork, Groupon, and Fiverr.

Growing a Facebook Page and Selling It

Putting in the hard work to grow a Facebook page might not be everyone’s cup of tea, but if it is yours, then you’re in luck. Many businesses acquire other Facebook pages and then use it for their own purposes.

If you run a Facebook page with good audience and engagement, a business may buy it if it goes with its niche. And of course, the number of likes and followers matters.

You can look into different Facebook groups that are buying and selling Facebook pages. You may also look into sites like eBay. The price is dependent on your location and your niche. But a page with 50,000 like may sell for a few hundred bucks.

It is better to inform and get the permission of Facebook before making these deals to ensure its legality and avoid future problems.

Investing in Facebook’s Stock

This might not be one of the options you were expecting, but it works great. Facebook is the largest social media platform in the world, investing in Facebook’s stocks is definitely going to bring you great returns.

The company might be in controversies ever so often, but its monthly user base of 2.2 billion people is not going away anytime soon. Even if the price goes down for a bit, it gets back up soon enough. Experts have given a green light for investing in Facebook over the years and the scenario has not changed. As of writing this article, Facebook stock price is approx. $270.

Join Facebook as an Employee

This is another method you may not have seen coming, but it is a great way to have a great career.

Working for the biggest social media platform can be a dream for many, and Facebook actually has 4 different apps or services where you can be hired.

The company has over 52,000 employees as of now around the world in 6 continents. Your salary can be from anywhere between $15 hourly to $104 depending on your job description.

The company has a 4.6 rating out of 5 on Glassdoor. You can send your resume to Facebook through Facebook Careers and a recruiter will then contact you and set you up for interviews and negotiations if you are selected.

Facebook Marketplace

Facebook marketplace is not the same as Facebook Shop. In Facebook shop, you operate like an e-commerce website, but the Facebook Marketplace works more as a place to facilitate your brick and mortar business.

You need to be older than 18 and live in a place where the feature is available. Make sure you have provided the city you live in on Facebook to make sure you get the feature on your home page.

On Facebook Marketplace, you can put up and list the products you want to sell and interested buyers can text you and negotiate the price. You can then choose to meet up and exchange the product and money. This works as a new channel to drive customers to your business. You can also sell old stuff here even if you don’t have a business

So, now you know there is much more to Facebook than scrolling the news feed and sharing cat videos. With these methods, you can make the largest social media platform to work in your favor and create great revenue streams.

Conclusion:

Most of the Facebook users are using the platform without knowing that it is possible to make money on Facebook.

I also want you to be aware of any scam offers on Facebook.

For your best interests, I have highlighted the best method above in the article. You can read these methods again whenever you need to.

I am sure you can turn your hobby into money making activities.

Let me know which method you liked the most.